Closing Mercury Gives Seven New Cars to Lincoln

June 23, 2012 at 01:37

Those who follow the car news regularly already know that the Ford Company decided to focus all its resources on the Lincoln instead of Mercury. The headquarters had an idea of turning the Lincoln’s legend around and creating new concepts and styles, which would be the reflection of the image, which Lincoln has. Earlier Lincoln was not the producer, which would be seen often on the car shows, as it relied heavily on the retro models that it had produced earlier, but now Lincoln successfully proves its position among the modern luxury car producers.

Photo of Lincoln Concept C golden

Photo of Lincoln Concept C golden


Advertising Budget For Lincoln’s Campaign Will Come From Mercury

May 26, 2012 at 00:49

It goes without saying that the automotive market is greatly competitive. There is no need to name the most known giants in the industry in order to make people understand it is true. However, Lincoln has a more specific market, apart from the one in which Ford is taking its battle.Lincoln is a luxury car, therefore, the image and the brand are extremely important. Since a luxury car is not only a car, but also a lifestyle, behavior and posture of a person driving it. Creation of all these marketing components for Lincoln(and also other cars) costs a lot of money and investments need to be taken from somewhere. In such a way it became known, that the Lincoln advertising campaigns will be financed from the money in the Mercury’s Advertising Budget.

Photo of Lincoln from the advertising

Photo of Lincoln from the advertising

Great Seven By Lincoln By 2014

May 23, 2012 at 12:40

Auto concerns have to introduce new concepts and updates of the old ones constantly. In such a way they will survive in a highly competitive auto market, which is in fact at its peak at the moment, right after getting out from the past crisis. The oil question is no longer a big problem, since the hybrid models have been developed, in such a way people now want to buy more and especially experience new cars. In such a way, Lincoln has prepared a great seven of new cars, which will be ready for the International Motor shows in the year 2014.

Photo of Lincoln MKX restyled

Photo of Lincoln MKX restyled

Great Bulk of Investment Into the Maker of Lincoln MKZ

May 21, 2012 at 13:15

It goes without saying that the process of manufacturing a car is a long one and requires a lot of skill time and precision. Even though the technical progress has played its role in the automation of the production facilities for cars, it is still a costly period to develop the whole idea of a car. Since the production can be organized fairly fast, there is a need to provide all the necessary conditions for the successful operations. In such a way, the Ford Company decided to make some big investments into the plant, which build Lincoln MKZ.

Photo of Lincoln MKZ

Photo of Lincoln MKZ

Some Features Of New Lincoln MKS

May 19, 2012 at 13:10

After being able to spy a little after Lincoln MKS, which was very well covered, as you could have seen on the pictures from the previous article, we still were able to find out some interesting features of this new model of the car from one of the top luxury car manufacturers. First of all, even though the grill of the Lincoln car is a hot topic lately and many people thought that the waterfall grill will no longer be seen on the new models, the designers of the concern have decided to simply make changes to the grill and throw it away. In such a way, the MKS model will have slightly thinner lines, which will be made from chrome.

Photo of the Lincoln MKS

Photo of the Lincoln MKS

Financial News: What Ford Wanted To Do With Putting 1$blln Into Lincoln

May 17, 2012 at 13:04

There is no questioning, that one of the most luxurious brands in the world is Lincoln. However, the competition in this market is getting more and more intense. People are getting attracted by other auto concerns, which even may not have the same long and prosperous history as Lincoln does. But there is nothing to be done, because people start to forget how famous people like Elvis Presley used to drive unbeatable Lincoln. Therefore, Ford Company has planned a reanimation of the Lincoln brand by putting money into it, a lot of money.

Photo of Ford and Lincoln executives

Photo of Ford and Lincoln executives

Lincoln Gets a Great Differentiation Approach From Ford

May 14, 2012 at 12:03

We all know thatLincolnwas created as a side brand for Ford Company. Its main aim was to cover the luxury car niche and attract a completely different target group than other Ford cars. This strategy was developed in small details in order to prevent the mixing up of the brands. And in fact it was a success.Lincolncars do not remind of Ford cars to their drivers. Instead, according to the market research most of the Lincoln owners would not even think about obtaining a Ford car. In addition, several owners even expressed great negativity towards Ford, not wanting to be associated with it, but only to be considered as a part ofLincoln.

Photo of Lincoln MK9

Photo of Lincoln MK9