Top-Manager of Ford Speaks About the Future of Lincoln

June 13, 2012 at 01:08

As we all know, that the Lincoln brand is owned by Ford Company, the CEO and top managers are mainly changing the focus on the brands constantly in order to keep both lines competitive. Since the positioning of the brands is different, we wanted to know more, what the top managers in Ford think about Lincoln.

Photo of Lincoln MK9 new model

Photo of Lincoln MK9 new model


Lincoln’s Strife For Efficiency

May 16, 2012 at 13:01

Since the research on the most expensive cars to tank was published, the Lincoln headquarters had to think about their focus on the luxury of the brand and make several features, which would help their brand to turn away from the perception of being one of the least efficient ones. However, the specialists have claimed, that the numbers, which several Lincoln cars have showed on the research cannot be representative for the whole Lincoln concern.

Photo of MKZ hybrid

Photo of MKZ hybrid

Chief Creative Officer says the grill will not be alike on every Lincoln model

April 30, 2012 at 22:49

When you look at the Lincoln car, one of the main things, which you will notice on the frontal part is definitely the logo and the grill. It makes the car look and has already become a calling card for some brands. At the Ford Motor Company, a whole department of creators is working hard to make unique and appealing designs for the Lincoln cars. That is how a debuting grille for 2013 Lincoln MKZ (the model, about which we told you before) was introduced.

An image of one version of the grill Lincoln MKZ

An image of one version of the grill Lincoln MKZ

Upgrading Lincoln MKZ with extra big panoramic roof

April 29, 2012 at 22:45

Introduction of Lincoln MKZ was a great success for Ford Motor Company. The car was first introduced as a middle size sedan. Some people may know this model by other name – Lincoln Zephyr, as it was its original mane. However, right after the few months of its sales, the car was renamed into MKZ. Interestingly enough, the name reads as Mark-Zet.

The photo of the roof

The photo of the roof Lincoln MKZ

Lincoln MKZ 2013 – Official Press Release

April 28, 2012 at 16:33

Ford Motor Company, being quite inpatient and willing to surprise its dear drivers of their most luxury car branch – Lincoln, did not wait until a traditional international motor show will stat in the middle of the crowded New York, but was eager to introduce a totally new and fully equipped Lincoln MKZ. This car is a sedan model, and those are getting fairly popular in the Northern American Part. Interestingly enough, a new model was partially built basing upon Ford Fusion model, but unlike the one mentioned, MKZ offers a whole deal more comfort and a true essence of luxury.

Lincoln MKZ inner view

2013 Lincoln MKZ inner view