The Lincoln Company Will Concentrate on the Mass Models

August 23, 2012 at 01:49

Even though the Lincoln company has never been known for making the mass models, we still have found the news, which state that they will concentrate at the moment on the mass market. Lincoln company goes along with the very pragmatic position on the question of the model range.

Image of the Lincoln MKS model

Image of the Lincoln MKS model

At the same time, Cadillac is looking to expand its product range to cover a larger audience, while its U.S. rival Lincoln has a more pragmatic position. The automaker has no plans to run any exclusive supercars, no small-scale flagships in the recent future. Lincoln company is confident that the implementation of such projects is followed by considerable financial costs. Instead, the American luxury brand will focus on models that are involved in the most popular segments of the premium market. Large role in bringing the masses will be assigned to the new sedan Lincoln MKZ, which will hit the market already coming fall.

Picture of the Lincoln MKS back

Picture of the Lincoln MKS back

Then about a year later Lincoln wants to enter the war of compact premium crossovers with a new model called MKC. And after that the next updates MKX, MKT, MKS and Navigator. Overall, Lincoln policy can be described as “slow and steady wins the race.” However, the decrease in sales by 11% in July and by 2% for the year – is a challenge.

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