Review of Lincolns Meeting With Mad Man

May 24, 2012 at 12:25

Since the new season has started, many marketers say, that this is the high time for people to buy cars. They have been saving throughout the winter and no everyone wants to grab the freedom and show off a little bit. This means, that at the same time this is without doubt a moment where companies start to advertise as well. In such a way we are making a review of the ads, which were initiated still in 2010.

Photo of Mr Slattery in the advertising for Lincoln

Photo of Mr Slattery in the advertising for Lincoln

Companies are very interested in inviting various celebrities to advertise their cars. In such a case, John Slattery, the man who was starring in “Mad Men” has been involved in creating of a number of TV advertisings for Lincoln. Since the Lincoln brand represents luxury and prosperity, the actor was given not simple models of cars to play with. In such a way he was put into advertisings of MKZ and MKX.

Image from Lincoln Advertising

Image from Lincoln Advertising

Ford was getting more and more interested in making campaigns more realistic, where audience could relate themselves to the owners of the cars in the spot. They want to show in such a way the idea of an internal value of Lincoln cars. In fact, John Slattery became a some sort of endorser for Lincoln.

categoryCategories: Concepts Models News