Lincoln’s Strife For Efficiency

May 16, 2012 at 13:01

Since the research on the most expensive cars to tank was published, the Lincoln headquarters had to think about their focus on the luxury of the brand and make several features, which would help their brand to turn away from the perception of being one of the least efficient ones. However, the specialists have claimed, that the numbers, which several Lincoln cars have showed on the research cannot be representative for the whole Lincoln concern.

Photo of MKZ hybrid

Photo of MKZ hybrid

This mainly refers to the fact, that Lincoln, as well as other car manufacturers has turned to making hybrid engines for their models. Ford Company has a lot of concern with the customer needs and wants, and therefore, there were no discussions on whether to move the production into hybrid business or not. In addition, other market researchers claim that the top 10 which was made earlier has established it base not in a proper way, as the cars have been chosen were not as equal in their properties as they could have been. In such a way, not a very efficient Lincoln model was chosen, even though there are far better in gasoline consumption cars in the concern.

Photo of Lincoln V8 engine

Photo of Lincoln V8 engine

In any case, the Lincoln concern is now considering new ways of increasing the fuel efficiency of their cars, which will lead to a higher customer satisfaction in the end.

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