Lincoln MKX Commercial Adored by the Drivers

June 11, 2012 at 01:18

Not so long ago we were discussing the advertising budget of the Lincoln concern and their new ideas of the commercials for their cars. We have slightly touched upon the advertisement of Lincoln MKX 2011, which featured one of the most recognizable actors in the United States and Western World. Therefore, now we are going to talk about the reaction of the drivers to this advertisement.

Photo of Lincoln MKX 2011

Photo of Lincoln MKX 2011

Anyone who has ever watched at least one episode of the show «Mad Men» can easily confirm that this is one of the best shows on television that has ever been shown on the screen in the whole western world. It seems that in Lincoln’s thinking this show is good as well, as they have invited to the advertisement John Sletteri, who is also known as Roger Sterling. Now he is a person chosen to promote a brand new line of Lincoln MKX 2011.

Image form the Lincoln MKX advertising

Image form the Lincoln MKX advertising

Advertising of 2011 MKX claims that this car is unique and that developers had put a lot of attention to the modern technology and Slattery also states that ” this is not available to none of the competitors”. Also, the campaign’s main slogan is a phrase: “Smarter than luxury”. Well, we will see how this will affect sales, but one thing is already known – drivers adore this advertising.

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