Lincoln Lowers the Price for MKT EcoBoost 2012

July 1, 2012 at 00:33

To check how sensitive the consumers are, the auto concerns decide to make slight changes in the prices and than trace the change in the demand, making than some analysis of the data with the conclusions in the end. For the most fancy and luxurious brand Lincoln making changes in pricing is a little bit risky, as the marketing experts say, because it is always unpredictable, how the drivers will react.

Photo of Lincoln MKT EcoBoost

Photo of Lincoln MKT EcoBoost

Lincoln automaker introduced the latest version of Lincoln MKT crossover 2012 model year, with three rows of seats. Despite the absence of any exceptional styling and engineering changes, the model with four-wheel drive and the naturally aspirated 3.5-liter EcoBoost V6-engine dropped in price to $ 46 295 (- $ 3,000). The price reduction is very significant.

Photo of Lincoln MKT EcoBoost side

Photo of Lincoln MKT EcoBoost side

The cost of front-wheel drive entry-level model of the ILC (3.7-liter, V6, 270 hp) did not change and is still prices for $ 44,300. Lincoln MKT as standard consumes 13.8 liters in the city, 9.8 liters on the highway and 11.7 in mixed mode, while the 3.5-liter EcoBoost V6 has the following characteristics: 14.7 liters, 10.2 liters and 13.1 l, respectively.

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