In the Second Half of 2014 Lincoln Will Be Sold in China

January 15, 2013 at 04:46

Many of the competitors of Lincoln are already present at the Chinese market, and some of them are finishing their facilities there, but the Lincoln was rather late in this sense. Only in the second half of the 2014th year, they are going to be present in this market. Ford will begin selection of dealers in the fourth quarter of this year. The company intends to create a network of exclusive dealers of Lincoln in China to enter the car market class “suite”, which firmly established Audi Volkswagen (VW), BMW and Mercedes Benz Daimler.

Lincoln car in China

Image of the Lincoln car in China

In addition, the company will benefit from the brand’s reputation by placing advertisements in local TV footage limousines U.S. Presidents, especially Lincoln Continental, which Richard Nixon took with him, made a historic visit to China in 1972. As the culture of China is built on the history and tradition, this move from the Lincoln is going to be a success.

Lincoln logo in China

Picture of the Lincoln logo in China

Ford builds the five companies in the PRC, including the assembly line at the $ 760 million factory in Hangzhou and $ 600 million in Chongqing, to extend the range and double production to 1.2 million cars. According to the company, the expansion will increase global sales to 8 million units in 2015, a 50% relative to 2010.

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