Financial News: What Ford Wanted To Do With Putting 1$blln Into Lincoln

May 17, 2012 at 13:04

There is no questioning, that one of the most luxurious brands in the world is Lincoln. However, the competition in this market is getting more and more intense. People are getting attracted by other auto concerns, which even may not have the same long and prosperous history as Lincoln does. But there is nothing to be done, because people start to forget how famous people like Elvis Presley used to drive unbeatable Lincoln. Therefore, Ford Company has planned a reanimation of the Lincoln brand by putting money into it, a lot of money.

Photo of Ford and Lincoln executives

Photo of Ford and Lincoln executives

This great investment of 1 billion dollars was made in the second half of the previous year. They wanted to breathe life again into their baby, which happened to start loosing its positions in the American market.

Photo of Ford presenting a Lincoln car

Photo of Ford presenting a Lincoln car

As the leaders of the Company have said, such a significant amount of money will go to a new generation of true American cars with the Lincoln brand, which are predicted to be able to compete successfully in today’s environment of the North American auto market. And the Lincoln did so, just notice how many new cars and concepts were already introduced in this year.

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