Finally Appointed Marketing Director for Lincoln Mercury

July 31, 2012 at 17:54

Last premium brand of the Ford auto concern calculates the salvation with the new marketing director. Even though, the critics are always overexerting the situation in the market, they are somewhat right. The company was not paying enough attention to the marketing of their cars. However, with the new marketing director, the situation is saved. We have introduced some of his projects earlier in the articles.

Photo of Lincoln MKT

Photo of Lincoln MKT

U.S. car maker Ford Motor Company appointed head of Marketing Department for Lincoln Mercury, whose position has been vacant since the summer of 2008, according to Autonews magazine. CJ O’Donnell became the director of marketing for such brands as Lincoln and Mercury, who had since March 2007 headed the Department for International Marketing at Jaguar.

Photo of Lincoln MKR concept

Photo of Lincoln MKR concept

Group puts great hopes on him, and calculates that with the help from CJ O’Donnell the last premium brand of the Corporation – Lincoln, will not disappear from the market, as it was said by Ford’s spokesman Robert Parker. It should be noted that over the last decade of the sales of Lincoln fell for more than two times. One reason is the change in demand from American consumers – they increasingly prefer German and Japanese cars.

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