Advertising Budget For Lincoln’s Campaign Will Come From Mercury

May 26, 2012 at 00:49

It goes without saying that the automotive market is greatly competitive. There is no need to name the most known giants in the industry in order to make people understand it is true. However, Lincoln has a more specific market, apart from the one in which Ford is taking its battle.Lincoln is a luxury car, therefore, the image and the brand are extremely important. Since a luxury car is not only a car, but also a lifestyle, behavior and posture of a person driving it. Creation of all these marketing components for Lincoln(and also other cars) costs a lot of money and investments need to be taken from somewhere. In such a way it became known, that the Lincoln advertising campaigns will be financed from the money in the Mercury’s Advertising Budget.

Photo of Lincoln from the advertising

Photo of Lincoln from the advertising

Mercury is also an automotive concern under the Ford’s supervision, but being honest, it is not as known as Lincoln is. Therefore, the Headquarters of Ford made this decision basing upon the substantial marketing research, which showed that Lincoln is going to increase its presence in the market and acquire bigger market shares. In such a way all the money is put into Lincoln, new ads are created, where the actors are invited.

Photo of the Logos of Lincoln, Ford and Mercury

Photo of the Logos of Lincoln, Ford and Mercury