A Surprise from Ford – Sports Lincoln

October 19, 2012 at 02:53

In some of our previous articles we have mentioned quickly that the Ford company, which is at the same time a mother company of the luxury brand Lincoln is going to surprise the fans of that legendary brand. And the surprise is going to be a big one, as they are preparing a sports concept for the Lincoln brand. Without doubt no one has ever expected the twist of such a great braveness from the Ford company. All in all people are excited as the motor magazines record. However, this is not it, as the thoughts are somewhat controversial, because under the rules of the market such a step will most probably lead to very small if not even negative results. But still, there were many cases, where car companies broke all possible market rules and still succeeded.

Picture of Lincoln sports concept

Picture of Lincoln sports concept

So at this point we want to tell what we learned about the technical side of the sports concept of Lincoln. Under the body, the outer panel is partially made out of aluminum with double suspension and passive dampers. But still there are many questions like the price of the car or when the premier will happen. These questions do not have an official answers yet, but it is clear that ideologically it is a very important model for the brand Lincoln. The mother company in fact is trying hard to distinguish their luxury brand from the cars of their mass production. The presence of a relatively expensive sport two-door car will be the best way to affect the perception of the brand for buyers.

Photo of Lincoln MKZ concept

Photo of Lincoln MKZ concept

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