Feel the luxury and warmth with the Essence of Lincoln

October 7, 2014 at 22:38

The Lincoln Company presented the special aroma which will have to be used by USA dealer centers. This year the aroma is named Essence of Lincoln. It won Scent Marketer of the Year award as the best aroma used in marketing purposes. The Company suggests that the use of this flavor in automobile sales centers will consolidate the Lincoln identity as luxurious, comfortable, and secure. Before this aroma was tested in one of the California dealer centers, and the custom references were positive.

2014 Lincoln Navigator pic

2014 Lincoln Navigator pic

In Lincoln dealership you can inhale its notes of jasmine, tonka beans, matte tea leaves, green tea and bergamot traces, creating the relaxing atmosphere. It is used through the ventilation system to create an emotional connection between clients and luxury brand that values style and success.

2014 Lincoln Navigator inside view pic

2014 Lincoln Navigator inside view pic

The aroma was created by master perfumer Rene Morgenthaler, who worked with the SensoryMax aroma house. Morgenthaler was working on the development of various successful perfumes, such as Polo Extreme by Ralph Lauren, Elizabeth Taylor’s perfume Passion for Men and Sheer Obsession by Calvin Klein. Master is sure that the sense of smell is closely connected with people overall perceptions and impressions.

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