When The Americans Have To Choose Most Satisfactory Cars

May 6, 2012 at 11:18

Many car marketing firms are engaging into leading various researches, which would reveal the preferences of the people and consumers in the market. The auto product is fairly the same, honestly, what is so different about the brands of car anyway, every single modern concept is easily copied and then used by other concerns. For example the hybrid engine, which is now introduced by every car manufacturer. Therefore car manufacturers are trying to create a certain and unique value, which their car gives and not any other.

Photo of Lincoln MKT

Photo of Lincoln MKT

In such a way, the marketing research firm AutoPacific has held a research in the car industry among American citizens in order to get to know which car is considered to be the most satisfactory. In the frames of the research there were over 65 000 of American drivers asked all over the country. Each of them had to rank his or her own car in 48 different questions. The sample of the people was chosen randomly, but still researchers were trying to cover as much of different brands as possible. In the end, the drivers of the Lincoln and Chrysler brand cars have been most satisfied by their cars.

Photo of Lincoln continental

Photo of Lincoln continental

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