Premium Lincoln Cars Need Compacts

November 29, 2012 at 02:13

The positioning of Lincoln company is very well known to the whole market. They luxury car manufacturers for the upper premium market. And for a long time this market never cared about the environment, however, as everything, those things changed. Today many more people are caring about the environment and consider themselves the premium class, they never would want to buy a compact electric mass car, they still want the premium, and thus Lincoln responds to such needs.

Photo of potential Lincoln Compact

Photo of potential Lincoln Compact

Ford Motor Company planed to include in the range of cars of Lincoln brand a compact model, according to the publication of the Automotive News, citing the head of the development department, Derrick Cossacks. Details the top manager of Ford did not mention. Earlier Kozak said that Lincoln will be the manufacturer of premium cars and the niche of compact and environmentally friendly cars will take the brand Mercury. However, currently the company rethinks the words said earlier, as the need for the compact models appeared even in the premium car markets.

Photo of white Lincoln car

Photo of white Lincoln car

U.S. analysts believe that the basic model for a compact Lincoln could become a European Ford Kuga. Lincoln will bring a new model after 2013, when Ford stops producing the model Escape.

categoryCategories: Concepts
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