Crucial Marketing Side of Lincoln MKT and MKS

February 1, 2013 at 09:15

The reincarnation of the marketing in Lincoln is going with its full potential, which is due to the new person in the office, about which will be our today’s article. At the same time, we have to mention the fact that the Lincoln company does all of that in order to push their newly developed models – MKT and MKS, on which the great mission of pulling the company back to top lies. That is why marketing side is crucial in this context.

platinum Lincoln MKS

Photo of the platinum Lincoln MKS


How Electric Lincoln Models Are Getting into the Production

November 21, 2012 at 02:52

No wonder the modern world demands from the auto makers to make some changes in the production of the cars they are involved in. Not only that people become more and more socially responsible ones, but also automakers themselves are interested in pushing the cars, which correspond with the future development of the technology. Therefore, we are going to look today at the way the Lincoln cars are getting an electric engine and how this integration process is held.

Image of the hybrid Lincoln MKZ model

Image of the hybrid Lincoln MKZ model

Lincoln is the Main Nominee for the “Most Ecological Car” Prize

July 27, 2012 at 12:58

Ford Motors Company is very proud to hear the critics saying that the Lincoln Brand is currently one of the most environmentally friendly brands on the market, even though they also somehow neglect the Ford cars. Nevertheless, the luxury brand of Lincoln is noted as the most ecological car as well. Due to the main technologies, brought to this car by Ford and their partners, the prize most probably will be obtained.

Photo of the Lincoln car in the Town

Photo of the Lincoln car in the Town

Advertising Budget For Lincoln’s Campaign Will Come From Mercury

May 26, 2012 at 00:49

It goes without saying that the automotive market is greatly competitive. There is no need to name the most known giants in the industry in order to make people understand it is true. However, Lincoln has a more specific market, apart from the one in which Ford is taking its battle.Lincoln is a luxury car, therefore, the image and the brand are extremely important. Since a luxury car is not only a car, but also a lifestyle, behavior and posture of a person driving it. Creation of all these marketing components for Lincoln(and also other cars) costs a lot of money and investments need to be taken from somewhere. In such a way it became known, that the Lincoln advertising campaigns will be financed from the money in the Mercury’s Advertising Budget.

Photo of Lincoln from the advertising

Photo of Lincoln from the advertising

Lincoln Appears On The List Of The Most Expensive Cars To Tank

May 15, 2012 at 12:58

It is not a secret that the oil crisis has hit hard an auto industry, making in such a way many of the greatly known and well-established companies go almost out of business. Not only that, the price for gasoline has been increasing since that moment, making people think twice before they want to buy a car. This in fact led to a great deal of research and development in the field of new ways of energy generation, but while that was done, many market researches were done.

Photo of Lincoln Navigator Ultimate

Photo of Lincoln Navigator Ultimate

Lincoln Gets a Great Differentiation Approach From Ford

May 14, 2012 at 12:03

We all know thatLincolnwas created as a side brand for Ford Company. Its main aim was to cover the luxury car niche and attract a completely different target group than other Ford cars. This strategy was developed in small details in order to prevent the mixing up of the brands. And in fact it was a success.Lincolncars do not remind of Ford cars to their drivers. Instead, according to the market research most of the Lincoln owners would not even think about obtaining a Ford car. In addition, several owners even expressed great negativity towards Ford, not wanting to be associated with it, but only to be considered as a part ofLincoln.

Photo of Lincoln MK9

Photo of Lincoln MK9

When The Americans Have To Choose Most Satisfactory Cars

May 6, 2012 at 11:18

Many car marketing firms are engaging into leading various researches, which would reveal the preferences of the people and consumers in the market. The auto product is fairly the same, honestly, what is so different about the brands of car anyway, every single modern concept is easily copied and then used by other concerns. For example the hybrid engine, which is now introduced by every car manufacturer. Therefore car manufacturers are trying to create a certain and unique value, which their car gives and not any other.

Photo of Lincoln MKT

Photo of Lincoln MKT